an app. a system. a website. All starts with an idea

Let's turn your vision
into a reality

Thoughtful websites and useful applications, designed around your business. When you're ready, let's turn your vision into something real.

Start my project
cofairly.com
coFairly desktop website preview
coFairly mobile preview
coFairlyIndependent productView project

WHAT WE BUILD

The right tools.
For your next step.

You know your business.
We’ll work out the digital part together.

Business websites

A professional online presence that makes your business easier to understand and easier to choose.

Business sites · Service websites · Landing pages

Build My Website

Web applications

Useful software built around a real business problem, from bookings to the way your team works.

Booking systems · Portals · Dashboards · SaaS

Discuss My App

Website redesigns

Turn an existing site into something clearer, faster and easier for your customers to use.

Mobile experience · Conversion flow · SEO foundations

Improve My Website

SELECTED WORK

Less talk.
Something you can see.

A selection of independently built products and clearly labelled prototypes. Real interfaces, real problem solving.

Independent product

coFairly

A shared space for separated parents to manage the everyday, together.

Relevant to customer portals and multi-user business applications where permissions, everyday workflows and a considered interface matter.

See what I built

Independent product

PhaseBuilt

Structured training and nutrition, shaped around the person using it.

Relevant to guided enquiry flows, personalised tools, calculators and service websites that help people make a clear next decision.

See what I built

Independent product

FileFormatLab

Everyday file tools with a direct path from upload to useful output.

Relevant to self-service business tools, upload workflows, document utilities and task-focused interfaces. Processing depends on the selected tool and its capabilities.

See what I built

Independent product

FreeTradeLedger

A trading journal that turns recorded decisions into useful perspective.

Relevant to dashboards, reporting tools, data-entry workflows and account-backed applications that turn user records into useful views.

See what I built
More of what I have built Websites, apps & original concepts

SUBROSA / INTERACTIVE PRODUCT DEMO

Meet Jade’s Fades.

An online booking experience built for modern barbers.

Two views. One live booking store.
TRY IT YOURSELF

Book an appointment on the phone and watch it appear in the dashboard.

Open full demo ↗
CUSTOMER EXPERIENCEMobile booking app
9:41▥ ▰

Preparing the booking experience…

Your next appointment. A few taps away.

BUSINESS DASHBOARDBusiness dashboard
Jade’s Fades / Business workspace Browser-local demo

Preparing the schedule…

Booking and management share the same data in this tab.

LESS ADMIN. MORE TIME BEHIND THE CHAIR.

Imagine this, built for your business.

Your brand. Your services. A booking system that works your way.

Let’s build your booking app

HOW IT WORKS

A clear path.
From first hello to launch.

Know what’s happening, what’s included and what comes next.

  1. 01

    Let’s understand it.

    We talk about your business, the problem and what a useful result looks like.

  2. 02

    Agree on the plan.

    A written proposal sets out scope, pricing, deliverables and review points.

  3. 03

    Bring it to life.

    Design, development and testing, with clear opportunities to review the work.

  4. 04

    Make it yours.

    Launch, handover and an agreed plan for editing, support and the next step.

WHY subrosa.work

A direct line.
From your idea
to the person building it.

Good digital work starts with understanding the business behind it.

subrosa.work is an independent development studio. You work directly with the developer, from the first conversation through design, build and handover.

The focus is practical: a clear scope, considered design and something that works for the people using it.

A little more about subrosa.work

LET’S MAKE THE NEXT STEP SIMPLE.

What would make
your business better?

Tell us what you have in mind. We’ll start with a conversation, then a clear way forward.

Discuss Your Project

Clear scope. Direct communication. Considered work.

UNDER THE ROSE

Sub rosa.

Latin for “under the rose”. A phrase associated with privacy and things shared in confidence.

Here’s to the quiet work behind a working product. 28 unfinished projects and 5 new ideas. The late fixes. The details you might never notice, but would miss if they weren’t there.

Make it yours

Accent colour

Set the tone.

Main font

A new style for the same ideas.

DM Sans. Clean, considered and familiar.

Letter spacing

Give the words a little room.

Adjusts spacing across the site’s main text and headings.

YOUR LIVE PREVIEW

Same ideas.
A new point of view.

Thoughtful websites. Useful applications. A little more you.

Behind the scenes The tools behind the work
THE TOOLKIT

Whatever the idea needs.

A practical stack. Chosen for the problem,
proven across the products above.